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Life & Work with Jaylah Estina

Today we’d like to introduce you to Jaylah Fellows.  

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Makeup and art as always been a passion and interest of mine. Ever since I was a kid I was drawing or creating makeup tutorials on my iPad. I never anticipated I’d get this far with it or that it would turn into such a promising career. I didn’t start doing makeup professionally until I was 16 years old. Before I was just doing it for fun and posting my work on Instagram. Soon after people began to notice me and asked to book with me. I have a great sense of gratitude to social media for helping me establish a name for myself and build a consistent and growing clientele. It all started with me doing makeup in my bedroom to me being the lead makeup artist in many fashion shows, collaborating with brands, and me working towards creating my own cosmetic line. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
For me personally, it has been a smooth road. I have nothing to complain about. Although I started doing makeup in high school and still doing it while I’m in college, I’ve still been able to create time for work and maintain a good clientele. I have very loyal and supportive clients, I am very thankful for that. I am also very fortunate to have the love and support of my friends and family as well. From the day I started doing makeup everyone invested in me in every way, that includes booking with me, promoting my work, and helping me find my own makeup studio. The only struggles that I could think of were in the beginning. I was always so hard on myself, not realizing who I was and how good I was doing. But I’m also glad I was hard on myself because there’s always room for improvement. Because of that mindset, I pushed myself and challenged myself to become the person I am today. 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a very well-rounded makeup artist. Although most of my clients request natural evening wear makeup and I’m known for my soft natural makeup, I can do bridal makeup, theatrical makeup, and editorial makeup. Editorial is actually my favorite because I can be more creative and expressive. But no matter what style I do, what sets me apart from others, and what I’m most proud of is how far my technique has come and that I enhance with makeup and not overpower with it. Not everyone can do that. A great makeup artist has a kind demeanor and is very attentive. They work with each client individually to use makeup artistry talents to enhance their facial features. They listen to what each client likes and dislikes about various products and that’s who I’ve grown to become, and I’m very proud of that. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The cosmetic industry is growing more and more every day. Because of TikTok, YouTube, and Instagram, there are always promotions for new products and trends. People love to get what’s new and trendy. One trend is minimalistic makeup. Even before the pandemic, this was a common trend. Minimalist makeup will make a comeback in the future years. Even without the use of makeup accessories, people want to feel beautiful and autonomous. Furthermore, complicated cosmetic routines take a long time to complete, and many consumers do not have the time to do so. This is why minimalist cosmetic items and routines will become more popular. On the other hand, my generation is highly influenced by makeup in the show “Euphoria”. Although the concept of that type of makeup isn’t minimalistic, I could see this still being a trend in the future, bold eyes and minimalistic face makeup. 

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