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Life & Work with Don Jones

Today we’d like to introduce you to Don Jones. 

Hi Don, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
Well, I’m black entrepreneur from Columbus Ohio, I started my first business my senior year of high school, and we officially became a registered business on my mom’s birthday which I thought was a great coincidence. I started my 2nd business to be able to stop doing illegal things, I named my 2nd business etraphouse.com which just became a store for my first business AAC, I felt I needed my own store after being denied to put my clothing line in Zumies, after going through that process I realized it would be easy for me to start my own store. Fast forward a few years later & now I’m a rapper that also leads entrepreneurs, helping street guys go legit, Facebook just recently paid us for a Super Bowl commercial with them for my group called Young Black Entrepreneurs. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The struggles were simply being a real entrepreneur, no loans, no grants, no side job, just the essence of being an entrepreneur, surviving off of your businesses, as you know bills don’t care how many sales you made this month, you will completely starve out here if you’re not truly on your grind. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a rapper/ entrepreneur, I use rap to promote my business as well as others businesses while collecting royalties & generating content to last forever. 

I’m most proud of Facebook reaching out to us to be in their commercial, that let me know I’m doing something right. 

Where do you see things going in the next 5-10 years?
I see our industry going to more of an entrepreneur mindset, it will be more about financial literacy than ever, it will come down to ownership, content, marketing, branding & who can really connect with their audience. This change will be brought through by technology, so I’m saying 5 years but this could be huge drastic changes next month with things like the meta verse. 

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1 Comment

  1. Rebecca

    June 16, 2022 at 4:29 pm

    I am very proud oh, I will wash my son consistently stay on his dreams as he became and still is entrepreneur, stay focus and digging deep it’s what I’m most proud of. I’m a mom who loves to brag about my son and all that he does so from high school with the sweatshirts and t-shirts that he’s made it’s just a smile that lets me know that I’ve done something right as a mother. Hats off good job

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