Today we’d like to introduce you to Tianna Knight.
Hi Tianna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The Divine Look is truly an act of obedience from me to God. “Divine” means Of God. Servicing others with the intention of making them feel good and look good is our job. Education about the locking process is our due diligence.
Entrepreneurship came to me at a very young age. I knew I wanted to service the beauty industry at 9 years of age. As years continued to fly by, my mom allowed me to attend Scarlet Oaks for their Cosmetology Program. I was licensed in 2011. I was so excited to learn, grow, and excel. I was Class Secretary of my Cosmetology Class and received many awards some included Student of the Month (multiple times), Cosmetologist of the Year Award, and Best Cosmetology Internship.
With how my little life continued to grow, along the way I learned about a protective style called “Sisterlocks”. My mom was very interested in this particular hairstyle, that for many was uncommon. Furthermore, I would engage with my mom’s Loctician about the process, as it oftentimes intrigued me. A few years later while engulfed in my college career, I decided to take the course along with my mother. I was very excited to announce that I could perform such a service. Having a Cosmetology license and interest, definitely gave me a lot of advantages within the industry. I started advertising my services via social media, running ads, and word of mouth, etc. During this transition, I was in college in Columbus, Ohio. I knew it would be tough gaining clients in that area. I started by contacting all of the Sisterlock Practitioners in the Ohio area first; to inform them that I was in the area and would love to connect. In the meantime, my Cincinnati clientele started to grow. I was in town 2-3 weekends, out of the month to service Sisterlock clients. As time went on, I noticed that there was some knowledge that individuals need rather they are an official practitioners or not. That is where teaching and consulting became more prominent. With my business degree, my original desire was to consult salon owners. I never knew that I would actually, consult a special niche industry. As my quality of work gleamed, speed increased, and my clientele grew swiftly before my eyes. In doing so, I was obedient in expanding my business to having a team. “The Divine Look Team” specializes in Microlocks and services the lock community. I am also able to teach others the skill along with business practices and tactics. Developing a team has been one of the best decisions I have made as a business owner. Living my purpose out, calmy, and respectively.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There have been a few challenges along the way. Working with employees, learning that everyone’s integrity, passion, and values aren’t the same as mine. Continuing to service clients as well as run the business as a CEO can definitely be challenging as well sometimes. Working as an employee yourself until you get the funding and resources to outsource some of the other tasks is a big challenge.
We’ve been impressed with The Divine Look, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The Divine Look is a sister lock practitioner & loctician company with multiple locations and employees. Their mission is to provide excellent quality services to clients while providing knowledge about healthy lock practices and maintenance. Their passion for superior quality, unmatched speed, and client knowledge set them apart from a similar business! They are the NEW face of locticians in the US. The Divine Look embodies their expertise in a passionate and confident way.
Their professionals are young, enthusiastic, energetic, and always perfecting their craft. This passion and confidence bring and energy to the sister lock industry that is unprecedented and completely unique.
I am most proud of the brand making a name for itself, representing the true meaning of service. Continuing to be a leader, while also being able to create a path for others in my industry.
Encouraging others to see the true beauty in locks. To see that locks can do so much for their quality of life, from spending more time with family, to growing their thinning hair. The Divine Look is ready to service and educate everyone on the locking process while embracing their Divine journey!
We offer installations for Sisterlocks, Micro locks, and Traditional Locks. We offer retightening and maintenance for anyone in the lock community.
Our CEO offers Microlock Education Courses to anyone that is ready to take their income to another level. She is ready and available for one-on-one coaching and consulting, to take your business to your next desired level as well.
Start your Divine Journey today!
Can you share something surprising about yourself?
I have my Real Estate License. I’ve been a realtor for 6 years. Prior to being licensed, I was a realtor’s Assistant for 2 years, while in college. Not only can I assist you with your hair, but I can also assist you with your housing needs.
- Website: www.thedivinelk.com
- Instagram: the.divine.look
- Facebook: The Divine Look
- Other: https://www.thedivinelk.com/divine-experience