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Hidden Gems: Meet Jennifer Ettinger of Fit Your Style Inc & Pink Dreams

Today we’d like to introduce you to Jennifer Ettinger. 

Jennifer, we appreciate you taking the time to share your story with us today. Where does your story begin?
Fit Your Style Inc & Pink Dreams Inc were born from personal experiences, passion, and grit with a mix of serendipity. 

Fit Your Style Inc: 

I work with women across the globe (remotely) to embrace self-acceptance and body image. For example, building around “body confidence” on television as a guest expert and magazine contributor through my past TV shows and with my best-selling book, “Find Your Inner Goddess.” 

I have “earned my stripes” on self-love and body confidence. In contrast, at the prestigious Fashion Institute of Technology, my natural “J-Lo,” before the body of J-Lo, was universally accepted and coveted. “I felt tremendous insecurities as a woman,” I was made fun of and jeered at by strangers,” due to my curves because my shape was different. 

While attempting to deal with all the stressors in her life, I became bedridden for a year with Chronic Fatigue Syndrome. At one point, turning to extreme dieting, diet pills, and laxatives to change my body. 

I reclaimed her health through the healing modalities of Holistic Healing and Self Care. (A Holistic Approach refers to addressing the entire person, which includes physical, mental, and emotional health). 

I learned “Self-Love” and healing acceptance from the “Inside-Out.” 

“I had an epiphany with my mentor. I could NOT change the outside appearance of my health and body until I addressed the insecurities and unbalance of my “inside.” 

Ettinger has been practicing holistic studies for 28 years. In addition, she has been a certified personal trainer with the American Council on Exercise for the last 18 years. 

Pink Dreams Inc- I like to share one Facebook post that changed my life; one tweet changed my career. My work with Fit Your Style led me to Hollywood, where I have worked on the red carpet covering every major entertainment awards show for the last ten years, including the Oscars, Golden Globes, Emmys, Grammy, Billboards, and more. This work was the impetus for me to create my social/digital PR agency, PINK DREAMS (which stands for 


I-I- Integrity 



D- Determination 

R- Reputation 

E- Excellence 

A- Athletic Mindset 

M- Mantras 

S- Pink Dreams SUCCESS). 

In 2016, it was built on Holistic Leadership and Core Values, which are applied to social and digital strategy, content curation, execution, and engagement. 

We work (remotely) with clients across US & Canada, from very large brands to start-ups and entrepreneurs of all seasons in their career journey. 

I like to say, “Do what you love and love what you do! 

Pink Dreams! 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The journey has not been smooth or linear. It has been filled with heartache, health issues, loss, grief, and disappointment. People will not always be happy for you and your “Success.” 

My career has been filled with ebbs and flows, highs and lows. However, no matter how challenging or disappointing the situation, there is always something positive to learn, to make you stronger and wiser. 

Appreciate you sharing that. What should we know about Fit Your Style Inc & Pink Dreams Inc?
I am most proud of the fact that this Cleveland Girl made it to Hollywood’s Red Carpet, having produced my own TV shows, Radio Show, and being on the cover of National Magazine by sharing my truth and being true to myself and who I am. No agent. Just living on a pink dream and having a lot of faith. 

What were you like growing up?
I grew up near Shaker Square in Cleveland. We then moved to South Euclid, Ohio. 

I would describe myself as having a big personality yet introverted at the same time. Creative and Curious. 

Family and my friends have always been very important to me. A lover of nature and animals, leading with mindset that 

“Kindness is King,” an attribute I learned from my grandfather, a successful entrepreneur. 

Contact Info:

Image Credits

Hilliary Photography

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