Today we’d like to introduce you to Catrena Bowman.
Hi Catrena, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My love for fashion started at a very young age. I would come home from school and my mother would have my entire outfit laid out for me. The shirt, pants, shoes, earrings, everything! I felt so special and I always wanted other women to feel special and beautiful. Once I started my professional career I always dabbled in fashion. Offering style sessions and style workshops. I had a fashion radio show and internet tv show. Then in 2020 when the pandemic hit, I knew it was time to take it to the next level. I launched my online boutique Inspired Fashion. Then last November we opened our first brick-and-mortar location and we are going strong!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road! Anytime you take on something new there are unexpected challenges. I didn’t know where to start as an entrepreneur. The process for starting a new business is so fragmented. It took a lot of time and resources to figure it out. When we launched online, we didn’t realize the overwhelming amount of time that it takes to get a business off the ground.
It’s been a labor of love, and I wouldn’t have it any other way.
Appreciate you sharing that. What should we know about Inspired Fashion Women’s Boutique?
Inspired Fashion’s motto is when you look good, you feel good. We cater to women of all sizes from 2-22. All women are beautiful in their own way. We specialize in helping women understand their shape and focus less on their size. As we age our bodies change and that’s just natural. We have to embrace that and learn what looks good on us now. We offer individual and group-style sessions to teach women what looks best on them.
When you come into the boutique each item is labeled with a shape chart. An hourglass, pear, apple or a rectangle shape. This serves as a guide to help women know which pieces will look best on their shape.
What do you like best about our city? What do you like least?
Covington is growing! There are new developments popping up all the time. The restaurants are great and it’s a nice atmosphere, however, it is not very diverse. We need to focus on making it a more inclusive community.
- Most clothing items range from $40-$200
- Jewelry ranges from $15-100
- Website: www.inspiredfashion40.com
- Instagram: Inspiredfashn40
- Facebook: Inspired Fashion