Today we’d like to introduce you to Amy Dunaway.
Amy, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi! AGM started when I was a sophomore in high school. After fracturing my back playing soccer in high school, I was left with a lot of free time. During this time a family friend suggested learning machine embroidery. I thought, sure why not and immediately ordered a beginner machine on Amazon, which arrived at my doorstep 2 days later. After lots of trial and error, I learned how to monogram my first t-shirt. I started wearing my monogrammed clothing to school and girls at the lunch table started asking me about it. The next thing I knew, I was starting an Etsy shop to make payments easier for girls at school. My Etsy shop quickly took off and Amy Grace Monograms (or AGM) became my after-school job in high school.
After graduating high school in 2018, I was off to the University of Dayton to study marketing. It was never my plan to continue AGM post-grad, yet I had no idea what I wanted to do after graduation. During my freshman year when I couldn’t have a car on campus, my mom would pick me up on Sundays so I could fulfill orders. During my sophomore, junior, and senior year I would drive home several days a week to my parent’s house in Springboro and fulfill orders. As AGM continued to grow, I realized I can’t imagine doing anything else after graduation.
I just graduated this past December from UD with a marketing degree, and now I am working on AGM full-time, in addition to Glass and Grace Events, my wedding planning business.
Check out this video to learn more – https://www.youtube.com/watch?v=k1217G6w56A
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t always been a smooth road. The business started after overcoming the obstacle of fracturing my back! The biggest challenge was balancing college coursework, a social life, and running AGM. Now that I have graduated, I have significantly more time to finally work on projects I’ve had to put on the backburner for years.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
AGM or Amy Grace Monograms has evolved throughout the years. We specialize in luxury, personalized wedding accessories for both men and women, in addition to our AGM Monthly Mission collection, where we create a custom collection where a portion of proceeds are donated to different nonprofits around the world. We have had the opportunity to partner with and raise money for amazing nonprofits like Wellspring Living, a nonprofit based in Atlanta, GA that helps sex trafficking victims. Another amazing nonprofit we worked with was Her Best Foot Forward, a nonprofit that helps provide young women and girls with pads and sanitary products in Tanzania.
We are known for our Monthly Missions, and also our luxury wedding products like our Jeffrey Suspender. All of the items in our shop are also named after someone special to me. For example, the Jeffrey Suspender is named after my fiancé!
I am most proud of how our AGM Weddings brand has evolved over the years. We started selling our Jeffrey Monogram Suspenders in 2017, and they quickly became our most popular product. Since then, we have added to our AGM Weddings Line such as our Alice Jacket, a personalized jean jacket for brides, named after my grandma!
I am also proud of our Bride-To-Be Box, the first personalized subscription box for the modern bride. This is a monthly subscription box that features at least 1 personalized item in each box every month. This box is full of other goodies for a bride-to-be including wedding planning tips and tricks from Amy Grace, who is also a wedding planner!
Glass and Grace Events launched in 2021 to cater to our wedding clientele in Ohio. Glass and Grace Events is a full-service wedding planning company serving the Dayton, Cincinnati, and Columbus region!
Are there any books, apps, podcasts, or blogs that help you do your best?
I love podcasts! I love listening to the BrandWell Podcast and The 7 Figure Wedding Planner (this is relevant to my wedding planning business, Glass and Grace Events).
I also love browsing Pinterest for inspiration for new collections.
Bob Iger’s book, The Ride of A Lifetime is such an inspiring book for any business owner.
- Email: firstname.lastname@example.org AND email@example.com
- Website: AGM Designs
- Instagram: AGM Designs
- Facebook: https://www.facebook.com/amygracemonograms/
Rachael Leigh Photography