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Exploring Life & Business with Jay Short of Rise Nutrition

Today we’d like to introduce you to Jay Short. 

Hi Jay, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Went to The Ohio State University where I got my undergrad degree in Human Nutrition and Dietetics, completed my registered dietitian internship, and also completed my Master’s in Kinesiology all there. A Buckeye through and through! During my 7 years of schooling there I had been involved with OSU’s Sports Nutrition department and got my first exposure working with the football team my sophomore year. Waking up to report at 5:30 am for Breakfast Club and helping the athletes fuel up properly in the mornings immediately got me hooked in the profession. 

After graduating with my master’s, I started out as a research dietitian still at OSU where it was, in particular, a nutrition performance lab where we were able to manipulate the diets and test various supplements on athletes, military, and general population individuals to see how their performance was impacted. 

During my time there I was introduced to the high-performance director of the Columbus Crew. We hit it off and I was given the opportunity to become their first-ever full-time dietitian. While there I was fortunate enough to be a part of the journey in winning the MLS Cup and following that season, I made the tough decision to leave and dive into my private practice where I really wanted to expand my reach a bit more and help more athletes. I’ve currently been in practice for a little over a year and am currently the consulting dietitian for the US Men’s National Soccer Team preparing for the World Cup later this year. Throughout my time I’ve also worked with ATP players, NHL players, MLB players, NFL players, collegiate athletes, high school athletes, and weekend warriors. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It definitely has not been a smooth road which I feel is true for anyone who ventures out to start their own business. The biggest challenge was to build the mindset of knowing it will all work out leaving a “safe” salaried position for a bit of the unknown. In particular the mindset of leaving a professional sports position which growing up was my dream! I battled a lot with that idea/feeling of disappointing my younger self but the more I thought about it the more it became clear that the real dream was helping people improve themselves. I’m still very much living my dream but with just a bit less time spent in locker rooms and without breakfast club sessions or extended preseason travels. 

Thanks – so what else should our readers know about Rise Nutrition?
I specialize in sports nutrition to help individuals perform optimally. What ‘performing’ means is very different from person to person as for one it could be competing to win on the field in front of thousands of fans in the stands and for another, it could mean performing well in the town’s local basketball tournament or the high school football game on Friday night. 

What sets me apart is that I don’t give typical meal plans. I don’t tell my clients exactly what to eat but instead, educate them on how to know what to eat. I really want my clients to learn how to fuel themselves without relying on someone to tell them every time what to do. By learning how to navigate their nutrition independently will set them up for success regardless what environment they’re in and also set them up for long-term health even after their perhaps more competitive careers are over. It’s all about the education and building proper/sustainable habits. 

Can you talk to us a bit about happiness and what makes you happy?
Seeing other people making progress. It’s great to see the joy upon achieving the goal but it’s those weekly progress check-ins of seeing the gradual changes that I really enjoy. Helping others build and instill good habits and building toward their long-term goal is incredibly rewarding. 

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