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Conversations with Tailor Johnson

Today we’d like to introduce you to Tailor Johnson. 

Hi Tailor, we’d love for you to start by introducing yourself.
I’ve always known my goal in life was to make an impact on young people. I always thought growing up I was going to be a teacher. But during Covid, I started posting on social media and gained a following by sharing my experiences and lessons I’ve learned in life. My platform quickly changed from just sharing photos of myself to advocating for mental health and being vulnerable and telling my story. With my platform growing, I have had opportunities to model as well which I am so grateful for. I’ve had people say that I’ve gained a following because of how I look but I love that my platform is an example that women can be multifaceted. I can be pretty but also have other interests. I am more than just my looks, but that doesn’t mean I can’t love posting pictures of myself as well. Neither types of content I post take away from each other, they can coexist. I’ve found that people love to put others into a box like you’re supposed to be known for one certain thing. But I have multiple passions and I can pursue as many of them as I want. I love what I do because all of it is my choice. It is my creative outlet to express myself however I choose. I hope to inspire other women and young girls to do whatever makes them happy. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My main struggle was losing sight of what I started in the first place. With it being easier than ever to grow on social media and have a viral video, I definitely got caught up in the numbers. After having my first 1M view video, it was easy to get caught up in checking my platforms every day to see how many more followers and views I had. I ended up having to private the video for my own sake because I was really becoming obsessed. Social media is so inconsistent and just because you have one viral video doesn’t mean you’ve made it. I had to shift my mindset on what success looks like to me. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As a content creator, I’m most proud of my TikTok’s/IG Reel. These are the platforms that I use to be the most vulnerable with my followers. I love receiving DMs and comments from people saying that they relate or that I’ve helped them in some way. It means so much to know that what I’m doing actually has an impact on people. 

We all have a different way of looking at and defining success. How do you define success?
Success is being able to impact people. If even a handful of people can say that my content has impacted them or challenged them to think in a new way, I will consider myself success. 

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