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Conversations with Latesha Clay

Today we’d like to introduce you to Latesha Clay.  

Hi Latesha, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I’ve loved sweets my whole life. If you cut me open, I’ll probably bleed sugar! Anyway, I used to love my grandmother’s apple and cherry pies. She made them from scratch and they were amazing. It made me want to learn how to bake, so I did just that. I watched her, and my mother, and any other person who cooked or baked. I learned just by watching. When I was in high school, I watched the food network religiously. So, when friends suggested that I make money from the things I bake, I decided to give it a try. Originally, my business name was Sweet T’s Kitchen Cakes and Pies LLC. However, I my menu kept growing and I would have tons of supplies that I didn’t use consistently. I decided that I wanted to get better at the business so I submitted an application to be a part of the Mortar small business program. I learned a lot about and decided to rebrand my business. I am now Tastebud Tantalizing Treats, LLC. I feel great about where I am right now and my abilities as a home baker. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
This has been a rough and bumpy road. I am so glad that I have a full-time job outside of the business. I think some of the challenges I’ve faced are due a lot in part because of my lifestyle. I’m a mother first, a teacher, and a business owner. I haven’t yet figured out how to truly a lot the time necessary to grow my business. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
By day, I infuse knowledge into the minds of kindergartners, by night I infuse flavor into cakes, cupcakes, and Rice Krispie treats. I’m known best for my strawberry crunch cupcakes and Rice Krispie treats. But my recurring customers enjoy all of my flavors as they are truly made with love, which comes through in the flavors. I’m most proud of my ability to put out a consistently delicious product. This is what truly sets me apart from others in that my cakes aren’t dressed-up box cakes that are beautiful on the outside. They actually taste as good as they look! 

What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned along this journey is to be consistent and stay true to my product. In the beginning, you can get caught up trying to compare yourself to others. It’s more important to find what’s best for your business and stay consistent with the products that you provide. 

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