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Conversations with Crystal Swift

Today we’d like to introduce you to Crystal Swift.

Hi Crystal, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Crystal and I am the owner and creative director behind The Crystal Collection Co. Our primary focus is creative direction for businesses which typically looks like honing in on their client experience to curate intimate and intentional events and brand growth strategies.

However, it took my business a while to get here! This brand started out solely focusing on wedding planning. As I worked in the industry, some of my best moments were meeting and dreaming with other vendors. Who wouldn’t want their full time business to be focused around dreaming?

In much of my life, as well as my business, I aim to inspire others to have experiences that turn into memories! Moments that you can always hold onto forever. And by the Grace of God, I turned my dream job into a reality.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not always been a smooth road! My business was actually birthed out of a great loss. After years of working in nonprofit event management, my family and I were in a car accident that resulted in being unable to walk unassisted, a full time job that had an organizational restructure that ended my position, due to an extended medical leave, and with me being fully dependent on my family for all of my basic care needs for almost a year. In the midst of all this, I had plenty of time to not take life for granted and I completed the LLC process and The Crystal Collection was born.

Throughout the years and through COVID, my business has had to pivot quite a few times! But the beauty in that is when you have the opportunity to be an entrepreneur, you get to decide what your business stands for and who your business is for.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Currently, The Crystal Collection is serving brands all over the US honing in on client experience, brand and content strategies, as well as corporate, retreat and launch event planning. I think what truly sets me apart, is not me, it’s my clients. I always put them and their goals first – and use this as my fuel to produce the best strategies, events and campaigns that their brands need in the current season.

What I am most proud of, is that a business partner (Erin of Sweet Viola Designs) and I will be hosting our very own retreat and Mastermind in early 2022. This is hands down the most efficient way to be able to pour into more women owned businesses as well as create lasting relationships.

Where do you see things going in the next 5-10 years?
Because my work is client focused, it’s always based on the needs of them and their growth goals. In general, I believe that most businesses will continue on the virtual track while also having a huge emphasis on the experience of their brand.

Contact Info:

Image Credits
Lauren Meisberger Photography
Emma MacMahan Photography

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