Today we’d like to introduce you to Rebekah Del Matto.
Hi Rebekah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstories with our readers?
Of course! My mural business is called “ The Cincy Wallflower” and it’s just under a year old. My professional art career is new for me but I’ve always been creative. I got my BFA at DAAP at University of Cincinnati and like many art students I was a bit lost after graduating. There’s so many directions to go in I hadn’t found the path that was mine yet. I never thought I would be running my very own mural company. My old co-worker and friend Chef Kayla Robison was the one that put the idea of going into business with what I thought was my hobby. When she saw the bathroom mural I did in my recently bought home, she very confidently said, “do one in my kitchen!” She helped get my foot in the door and has been the best hype women a girl could ask for. Since starting word of mouth has been my best friend, and I’ve been connected to some great people in the city that support local art and see the value in the work I’m doing. I have been able to leave my full-time job as GM of Arnold’s Bar and Grill and fully focus on expanding my business and paint for living. I still feel giddy when I get asked to brighten up someone’s home or business with a mural!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
So far, none of the problems I’ve faced have been too serious. The business side of things is what I’m learning! A lot of what I do is behind the scenes and is just as important as the painting itself. Keeping up to date with inquiries and being clear on the process and pricing. Not every inquiry is going to land you a job, but I’m learning how important it is to stay up to date and check in on potential jobs. I’ve been ghosted a couple of times, and it hurts, but focusing on what is going on rather than what’s not is helping me a lot.
Can you tell our readers more about what you do and what you think sets you apart from others?
I do custom murals. Every mural is a mini collaboration with the client. I use my design and painting background to create a unique piece for the individual based on their space and want they want of it. I’ve painted living rooms, dining rooms, kid’s playrooms, restaurants, salons, bars you name it! Working with both non-residential and residential is very different. Residential murals are typically purely for aesthetics and with non-residential murals (I.e. businesses) I’m very conscious of the marketing factor of a mural. It’s important to do my research to get to know each client and find out the purpose of the mural for them. It can be a background for an “Instagram moment” or it can be informative on the company’s ethos. A mural for a business is great way to use art to create an environment that their employees love working in, brings new customers in and makes a lasting memory that brings them back! I make sure the client has as much input as they want and love the final piece going up. With my style I tend to paint bright and graphic with a whimsical twist. However, I never like to fully define my style because it changes all the time! I love getting ideas that I haven’t done before. If you’re passionate about the idea, I am!
Alright, so to wrap up, is there anything else you’d like to share with us?
Starting a business seems intimidating but I would just like to encourage people to not let the fear of trying to control you. My “what-ifs” used to always be followed by a fear, and now I’m trying to replace that with a positive. Open that business, take that class, do whatever has been floating in your thoughts!