Today we’d like to introduce you to Libby Thomas.
Hi Libby, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started in the beauty industry while I was still a teenager in school. My high school offered vocational programs and I was started in cosmetology when I was 15. I received my license when I was 17 and the next day started working behind the chair doing hair. I loved being able to still be myself in a work setting. I was working in a salon in Beachwood when my dad passed away in 2013. I moved back to Canton to be closer to my mom and when I moved back, I decided that I no longer wanted to have a boss and I wanted to work for myself. So, I opened my own Salon Suite called Curl Up and Dye which then grew into a full-blown, full-service salon that I opened with my best friend Carrie Manser called The Pink Door Beauty Bar. (Which she still owns and operates in a beautiful new space.) in 2016, as a single mom, I found it hard to keep up with the demanding and unpredictable work hours of doing hair. So, I started looking for a change. That’s when I landed on Permanent Cosmetics. With set client hours it made it easier to spend time with my daughter. So, in 2016 I made the decision to walk away from hair and my salon. (Due to zoning. Offering PMU in the area where my salon was wasn’t possible.) Libby Yoho Cosmetics was born. It started with just me in a room at a tattoo shop and with the help and support from my family and my amazing Husband has grown into a business that employees 10+ amazing technicians and artists in a 3000 square foot brand new studio. We also offer trainings to give other people in the area access to build their own PMU businesses.
Since opening our doors in 2016, being a business owner has had many challenges, but I wouldn’t change it for the world. It’s giving me the opportunity to spend time with my family, given me the opportunity to be involved in my kiddos school, and help other women grow their own careers.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I don’t think owning your own business is ever really a smooth road. Obviously, a struggle was trying to come back after Covid. Covid affected everyone but small businesses were hit the hardest (in my opinion.) we were smack dab in the middle of building our new studio when the shutdown was announced and the shutdown came with loans to keep the doors open.
Another big struggle that I’m currently personally struggling with is the new age of social media. You know when I first started in the beauty industry. You’d had out business cards and asked for referrals from current clients. That’s how you got more clients. Then it turned to posting. Before and after pictures on Facebook. But the social media machine has really changed the climate of promoting your work. It seems like it has to be constant, before and afters aren’t enough anymore. Which I find really hard to balance with being a human outside of work. I think that’s the biggest struggle. (And I know a lot of other small business owners are feeling the same.) trying to navigate these new algorithms and new reels. And TikTok’s. And feeds. It’s a lot. I just want to tattoo eyebrows and make people feel good. Not be a content creator for social media.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I specialize and am known for my brow tattooing. I offer three different styles: Microblading, combo brows, and powder brows. I have been doing it since 2016 and have got to make brow dreams come true for over 7,000 clients. I know that eyebrows may seem like a really trivial thing to some people. But the truth of the matter is that as small of a thing as eyebrows may seem. Being able to give your client the gift of feeling a little bit more confident and they don’t have make-up on or when they first wake up in the morning, is a really awesome thing.
When you ask me what sets me apart from another artist in my field and what I’m most proud of. They actually have the same answer. I think the fact that I don’t just take clients’ money and provide service just to make a paycheck. If I have a client who I don’t think of the service is right for I’ll turn them away, if I have a client who a tattoo would be a rest of their Health, I will not risk anything. In the world of permanent cosmetics, I think finding artist who I have morals and aren’t just doing it for the money is rare. There are a lot of artists who are extremely talented, so I don’t think my work is necessarily what sets me apart. But it’s my ability to identify what skin types should and shouldn’t be tattooed now that I think sets me apart from other artists. Having morals as an artist I think it’s just as important as your technique or your skill level. I always stick to my guns and I don’t ever provide a brow tattoo that I would not put on my own face. So, for that, I am the most proud of being able to stick to my guns when it comes to providing a service that I believe it
Is there anything else you’d like to share with our readers?
Libby Yoho Cosmetics would not be where and what it is today without my awesome team of girls at work with me. Everyone one of my artists brings their own style and their own flair to the shop. And it wouldn’t be possible without a team of amazing women behind me. One of the most rad things about being a business owner is the fact I get a front-row seat to watching my team grow their own careers. I am so proud of them!
- New client brows with Libby – $600
- Yearly touch-up with Libby – $375
- Eyeliner with Libby – $350
- Website: Libbyyohocosmetics.com
- Instagram: LibbyYohoCosmetics
- Facebook: facebook.com/libbyyohocosmetics