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Check Out Danielle Powell’s Story

Today we’d like to introduce you to Danielle Powell.  

Hi Danielle, please kick things off for us with an introduction to yourself and your story.
My story started just a few years ago. I had been a commission hairstylist working in salons for about 17 years. For the last 2 or 3 of those years, I felt like I was trapped and was meant for more. I was overwhelmed by having to jam clients into my schedule. I was tired of rushing them in and rushing them out. It made me anxious that I was double booked so there was no time to achieve the inspiration pictures they were wanting. I was bored having to perform services that I had zero passion for doing. Just about everyone in my life had asked me for years if I considered opening my own salon. Honestly, the idea couldn’t have been further from any goal I had in my life. So, for about two years I showed up for myself, outside of my hours behind the chair, and consumed a lot of education, took some business classes, learned more techniques, and really listened to what my clients wanted. Guess what I learned? I really adore my clients and needed to create my own space with a culture that benefits both my clients and myself. For someone who never wanted her own salon… I was coming in hot! So, I found a building in Historic Downtown Willoughby. With the help of my husband, we took a couple of months and renovated it, and built it into my dream salon. I couldn’t be happier to cater to my clients in a way I had always wanted to. I now have a bright and cozy space for my clients to come to unwind and relax. They have their choice of specialty drinks and treats. My goal is that everyone’s stress is left at the door and when you walk in, you’re excited about your visit and we can share some laughs. It’s honestly a dream come true to have a salon to serves clients the way they deserve. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Cranberry & Pine is everything I didn’t realize I needed in life. I’ve experienced just about every single emotion you could imagine. For a girl that graduated high school with a diploma and a cosmetology license, you could say the beginning of business ownership was a wild ride. I celebrated my first-year anniversary in government lockdown during the beginning of the pandemic. Being a brand-new small business, I didn’t know how, but I knew my business would make it out alive. Whenever there is a roadblock, I always come up with a plan and execute it, there’s always away. I love every single aspect of salon ownership. I’ve met a lot of really amazing people along the way. 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a color-focused salon. I’m known for my dimensional color and blonding. I also work with grey coverage and grey blending. What makes my services unique is that I work one on one with each client. Any concerns are addressed and remedied during your visit. As a client, you will experience a customized visit finished with styling tips and tricks. As you process, you’re able to add on a manicure, or pedicure, or use the time to make calls or catch up on work. 

I offer Milbon and Unite haircare that helps maintain the work we achieved in the salon and it will not disappoint. 

I’m always welcoming new clients to the salon and excited to meet new people. I’m grateful for such loyal clients and couldn’t be happier to serve them. 

What was you like growing up?
This one is hard to believe. Growing up I had little to no hearing. This made me incredibly shy and I would clam up if someone even looked in my direction. Like frozen in time just praying they wouldn’t approach me or try to talk to me. Once I had my surgeries, I started to open up a bit more. Now I couldn’t imagine not stopping to have a conversation with someone. As a kid, I spent all of my time outside. I even camped out in an old van we had on our property. I remember trying to clean it up and make it cozy inside. I even hosted sleepovers in it. Lol, I and my sisters spent our childhood out riding the neighborhood streets on our bikes or hiking through the woods in the snow. I’m an animal lover and raised guinea pigs. I also had just about every pet you could think of. Dogs, cats, chickens, fish, ferrets, chinchillas, birds, hamsters, reptiles and I know I’m missing a few. We didn’t have much growing up so I was really good at repurposing things. I was a quiet, creative, scrappy, and sensitive kid. 

Contact Info:

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  • Instagram: Cranberryandpine
  • Facebook: Cranberry & Pine Beauty

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