Meet Michael Swanson of A-Wing Visuals

Today we’d like to introduce you to Michael Swanson.

Michael, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started A-Wing Visuals two days after I graduated college — no clients, no studio, no safety net. Just a camera and a belief that great video could change how businesses grow. For the first six years I ran everything solo — sales, shooting, editing, client calls, invoicing. I learned what worked by doing it wrong first, and I built the company one relationship at a time. Today A-Wing operates out of Denver with a full creative team, clients across Colorado, Ohio, Texas, and beyond, and a reputation built on one standard: we don’t ship work we aren’t proud of. What started as a one-man operation is now a company with real infrastructure, a sales team, and a vision bigger than anything I could have drawn up at 22. We’re still growing — and the best version of A-Wing hasn’t been built yet.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not even close. The first few years were a constant grind — there were stretches where I didn’t know if the next client was coming, months where I was doing every job in the building just to keep the lights on. Running a creative business solo means you’re the salesperson, the director, the editor, and the accountant all at once, and none of those jobs stop when you’re exhausted. I made expensive mistakes, underpriced work, over-delivered on things that didn’t matter, and learned the hard way what a real client relationship looks like versus a transactional one. There were moments I questioned whether this was the right path. But I kept going because I genuinely believed in what we were building — not just as a business, but as a standard for what video production should look like. The struggles didn’t break the company. They built it. Every hard year made the next one sharper.

We’ve been impressed with A-Wing Visuals, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
A-Wing Visuals is a commercial video production company based in Denver, Colorado. We specialize in brand films, social ad creative, and recruiting videos for businesses that are serious about growth — primarily in B2B. We’re not a one-size-fits-all shop. Every engagement starts with a deep discovery process, a custom storyboard, and a clear strategy for how the content is going to perform, not just how it’s going to look.

What sets us apart is the combination of creative quality and business thinking. A lot of production companies hand you a beautiful video and disappear. We stay in the conversation — what’s the ad strategy, who’s the audience, what does a conversion actually look like for this client? We think like marketers and execute like filmmakers, and that combination is rare.

What I’m most proud of is the reputation we’ve built entirely on referrals and results. We’ve never relied on flashy marketing to grow A-Wing — we grew because clients got what they came for and told someone else. That’s the standard we hold ourselves to on every project.

What I want readers to know is simple: if your business isn’t showing up on video, you are invisible to the next generation of buyers. Video is no longer a nice-to-have — it’s the difference between a brand people trust and one they scroll past. We built A-Wing to solve that problem, and we’re just getting started.

Who else deserves credit in your story?
Building something like this doesn’t happen alone, and I want to be honest about that. Dillon came in as my partner and brought the operational discipline that I didn’t always have — the financial structure, the systems, the steadiness when things got chaotic. A-Wing is a different company because of him. Owen has been a driving force on the sales side — relentless, sharp, and genuinely invested in the outcome for every client he talks to. Ronnie keeps the machine running day-to-day, making sure nothing falls through the cracks on the project side. Tom has been the creative backbone of our pitch process — the storyboards he produces are a big part of why clients say yes. Grace brings a level of editorial quality to the edit bay that elevates everything she touches. And to every client who took a chance on us early, before the reviews and the awards and the track record — you’re the reason any of this exists. I don’t forget that.

Pricing:

• $2500-$1,000,000

Contact Info:

• Website: https://awingvisuals.com
• Instagram: https://www.instagram.com/awingvisuals/
• Youtube: https://www.youtube.com/@a-wing_visuals