Today we’d like to introduce you to Lindsay Jenkins
Hi Lindsay, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always been immersed in fashion—it runs in my blood. My mother, grandmother, and great-grandmother were all seamstresses, so I grew up surrounded by fabric, sewing machines, and creativity. My earliest memory of being an artist was at age six when my mother taught me how to draw fashion figurines. By third grade, I was hand-sewing, and in high school, I designed two dresses as part of my graduation project, which ultimately launched my brand, Lynzi.
I attended Eastern Michigan University in 2015 but took time off to build my business and gain hands-on industry experience. Over the years, I worked in various fashion roles—as a logistics coordinator, men’s stylist, social media manager, and studio manager—at companies like StockX, McMullen, Détroit Is the New Black, and H&M. These experiences shaped my understanding of the business side of fashion, from product development to brand strategy.
Lynzi has now grown into a contemporary fashion brand known for bold, statement pieces that celebrate confidence and femininity. My work has been showcased at New York Fashion Week, Los Angeles Fashion Week, and multiple popups in Detroit, Atlanta, and Tennessee. I’ve dressed celebrities, collaborated with Detroit-based brands, and been featured in publications like The Detroit News, Blac Magazine, and The Detroit Pistons.
Now, I’m back at Eastern Michigan University, studying Fashion Marketing Innovation to further refine my skills. I’m also expanding Lynzi with virtual try-on technology, immersive retail experiences, and more inclusive sizing. My goal is to continue pushing the boundaries of fashion while creating pieces that make people feel powerful, sexy, and seen.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey hasn’t always been smooth. As a designer and entrepreneur, I’ve faced the usual challenges—navigating the fashion industry, balancing creativity with business, and scaling my brand. But one of the biggest struggles has been managing my mental health while staying focused on my goals.
Fashion is a high-pressure industry, and as someone who’s deeply passionate about my work, I tend to pour everything into it. That level of dedication can be both a strength and a challenge. There are times when self-doubt, stress, or burnout creep in, making it difficult to stay motivated. But I’ve learned the importance of prioritizing my well-being, setting boundaries, and finding balance—whether that’s through fitness, therapy, or simply giving myself grace during difficult moments.
Despite the struggles, I see them as part of the journey. They’ve made me more resilient, self-aware, and intentional about the way I move forward—not just as a designer but as a person. At the end of the day, fashion is my passion, and overcoming these challenges has only strengthened my vision for the future.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a fashion designer and entrepreneur, and my brand, Lynzi, is known for bold, statement pieces that celebrate confidence, femininity, and self-expression. I specialize in contemporary womenswear with intricate details, high-quality craftsmanship, and a fearless approach to design. My pieces are meant to make the wearer feel powerful, sexy, and seen—whether it’s through structured corsets, vibrant prints, or silhouettes that embrace the female form.
What I’m most proud of is how far Lynzi has come. I’ve built this brand from the ground up, showcasing my work at New York Fashion Week and Los Angeles Fashion Week, dressing celebrities, and expanding my reach through popups across multiple cities. Beyond the achievements, I’m proud that my designs resonate with people—that they feel empowered when they wear my clothes.
What sets me apart is my unique perspective, my deep industry experience, and my ability to blend artistry with business strategy. My background spans not just design, but also styling, logistics, marketing, and production, giving me a well-rounded understanding of fashion as both an art form and an industry. I’m also deeply committed to representation and inclusivity, making sure my brand reflects the diversity of the people who wear it.
Lynzi isn’t just about clothing—it’s about confidence, presence, and owning your space. That’s what I aim to bring to every collection and every person who wears my designs.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Absolutely! One of my biggest influences is Robert Greene. I have all of his books—The Art of Seduction, The 48 Laws of Power, Mastery, The Daily Laws, and more. His writing is definitely polarizing, but I appreciate how he breaks down human behavior, strategy, and mastery of craft. If I had to pick a favorite, it would be Mastery or The Art of Seduction—both have given me a deeper understanding of creativity, influence, and the power of intentionality in my work.
When it comes to apps, I frequently use the Vogue app to stay updated on industry trends and the Fashion Draw app to sketch out ideas quickly. I’m also proficient in Photoshop, which I’ve been using for almost 15 years—it’s an essential tool for designing, editing, and refining my creative vision.
I’m always seeking inspiration from various sources, whether it’s books, apps, or even just observing the world around me. I believe that staying curious and continuously learning is key to evolving as a designer and entrepreneur.
Contact Info:
- Website: https://www.shoplynzi.com
- Instagram: @shoplynzi
- Facebook: https://Facebook.com/shoplynzi
- LinkedIn: https://www.linkedin.com/in/lindsay-jenkins-743b77207/
- Twitter: https://x.com/shoplynzi
